In this picture you can see where it says designed loft and more loft. You want to hit just above the designed loft. Studies have shown that the ball comes off with less spin and at a higher launch angle. You can also see on the right, in the first picture where the pros hit it. See how it almost looks like it's toward the tow? This allows the gear effect to put a small amount of draw on the ball. I will cover this in another post. For now just focus on hitting the ball a little above the center of the club face and a little toward the toe.